Privacy Policy

PRIVACY POLICY

Last updated: 20 April 2026

Wander By Frame – PRIVACY POLICY

Wander By Frame NZBN 9429053580528 (we, us or our) respects your privacy and understands that protecting your personal information is important. We comply with the New Zealand Privacy Act 2020 (Privacy Act) when handling personal information. This Privacy Policy explains how we collect, hold, use, disclose and protect your personal information, including when you use our website, purchase digital products or services from us, sign up to our emails, interact with our content, or otherwise engage with us online.

The information we collect

Personal information means information about an identifiable individual. The types of personal information we may collect about you include:

your name;
your contact details, including email address, mailing address, street address and/or telephone number;
your billing information and payment-related details, including transaction details collected through our third party payment providers such as Stripe and PayPal, and through our e-commerce platform WooCommerce;
your preferences and/or opinions;
information you provide to us through customer surveys, forms, quizzes or questionnaires;
details of products and services we have provided to you and/or that you have enquired about, and our response to you;
information relating to purchases, downloads, customer support enquiries, refunds and complaints;
your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
information about your access to and use of our Services, including through the use of internet cookies, pixels, tags and similar technologies, including through tools such as Google Analytics, Meta Pixel and Pinterest Tag;
information about your interactions with our emails, websites, landing pages, sales pages and checkout pages, including through our email marketing provider MailerLite;
additional personal information that you provide to us, directly or indirectly, through your use of our Services, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
any other personal information requested by us and/or provided by you or a third party.

How we collect personal information

We collect personal information in a variety of ways, including:

Directly: We collect personal information which you directly provide to us, including when you:

use the contact form on our website;
purchase a product or service from us;
subscribe to our newsletter or free resources;
request support from us via email, social media, online chat or other contact method;
submit a testimonial, review, survey response or other content to us.

Indirectly: We may collect personal information which you indirectly provide to us while interacting with us, such as when you use our website, interact with our emails, visit our checkout pages, use associated applications or platforms, engage with our social media, or respond to our advertising.

Automatically: We may collect personal information automatically through cookies, pixels, tags, server logs and similar technologies when you browse or interact with our website or digital content.

Collection and use of personal information

We may collect, hold, use and disclose personal information for the following purposes:

to enable you to access and use our Services;
to provide our Services to you, including to process purchases through WooCommerce, deliver digital products, provide downloads, respond to enquiries, and provide customer support;
to process transactions, billing, refunds and payments through providers such as Stripe and PayPal;
to send service emails, order confirmations, delivery emails, customer support messages and administrative communications;
to send email newsletters, educational content, updates, promotions and other marketing communications through MailerLite, where permitted by law;
to provide and manage lead magnets, free downloads, waitlists, automations and email sequences;
for internal record keeping, administrative, invoicing, billing, tax and accounting purposes;
for analytics, market research and business development, including to operate, protect and improve our Services, associated applications and website performance;
to understand how visitors use our website and content through tools such as Google Analytics;
to personalise website content, advertising and marketing and to measure advertising performance through tools such as Meta Pixel and Pinterest Tag;
to run retargeting, remarketing and audience-building campaigns on platforms such as Facebook, Instagram and Pinterest;
to monitor the performance of affiliate links or referral links, where used;
to detect, investigate and help prevent fraud, chargebacks, misuse, security incidents or other unlawful activity;
to comply with our legal obligations and resolve any disputes that we may have; and
if otherwise required or authorised by law.

If you do not provide certain personal information, we may not be able to provide you with our products or services, complete your order, give you access to digital content, or respond to your enquiry.

Disclosure of personal information to third parties

We may disclose personal information to:

third party service providers for the purpose of enabling them to provide their services to us, including without limitation website hosting providers, IT service providers, cloud storage providers, customer support tools, maintenance or problem-solving providers, professional advisers and security providers;
our e-commerce and website tools, including WooCommerce and any connected website, checkout or download systems we use;
payment processors and payment service providers, including Stripe and PayPal;
email marketing and automation providers, including MailerLite;
analytics and advertising providers, including Google Analytics, Meta Pixel and Pinterest Tag;
file delivery, digital delivery or download tools and service providers, if we use them to deliver digital products or downloadable content;
affiliate network providers, referral tools, or partner platforms, if we use affiliate links or referral arrangements;
our employees, contractors and/or related entities;
our existing or potential agents or business partners;
anyone to whom our business or assets (or any part of them) are, or may in good faith be, transferred;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
any other third parties as required or authorised by law.

We do not sell personal information for money. However, if we use third-party advertising, analytics, audience-building or remarketing tools, some laws may treat certain disclosures as “sharing”, “targeted advertising” or “sale” of personal information even where no money is exchanged.

Overseas disclosure

For the purposes above, we may transfer, store, access or process your personal information outside New Zealand, including through service providers such as MailerLite, Stripe, PayPal, analytics providers such as Google Analytics, advertising tools such as Meta Pixel and Pinterest Tag, and any file delivery, digital delivery or download tools we use.

Before disclosing personal information to an overseas recipient, we will comply with the New Zealand Privacy Act 2020, including Information Privacy Principle 12 where applicable. We will only disclose personal information overseas where we believe the recipient is subject to privacy protections that, overall, provide comparable safeguards to those in the Privacy Act, where another lawful basis applies, or where you have authorised the disclosure after being informed of the relevant position.

Additional information for international users

If you are located outside New Zealand, your personal information may be collected, stored, used and disclosed in accordance with this Privacy Policy and the laws applicable to us in New Zealand, subject to any mandatory rights you may have under the laws of your own jurisdiction.

If you are in the European Economic Area or United Kingdom, privacy laws may require us to provide additional information, including the purposes and legal bases for processing, retention information, and available rights.

Legal bases for processing (EU / UK users)

If the GDPR or UK GDPR applies, we generally process your personal data on one or more of the following bases:

because it is necessary to perform a contract with you, or take steps at your request before entering into a contract;
because you have given consent, for example in relation to certain marketing communications or non-essential cookies where required;
because it is necessary for our legitimate interests in operating, securing, improving and marketing our business, provided those interests are not overridden by your rights; and/or
because we need to comply with a legal obligation.

Your rights and controlling your personal information

Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have that person’s consent to provide the personal information to us.

Restrict and unsubscribe: To object to processing for direct marketing, unsubscribe from our email database, or opt out of communications, including marketing communications, please contact us using the details below or use the unsubscribe or opt-out facilities provided in the communication.

Access and correction: Subject to certain grounds for refusal set out in the Privacy Act, you may request access to, and correction of, the personal information that we hold about you. Please contact us using the details below. We will deal with your request in accordance with the Privacy Act.

Additional rights for some users: Depending on where you live and the laws that apply, you may also have rights to request deletion, restriction of processing, objection to certain processing, portability of certain information, withdrawal of consent, and to complain to a privacy regulator.

Retention: We will not keep your personal information for longer than is reasonably required for the purposes for which your personal information may lawfully be used, including to provide services, maintain records, comply with legal obligations, resolve disputes and enforce agreements.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you in writing, setting out the outcome of our investigation and the steps we will take in response.

Email marketing and online selling

If you subscribe to our newsletter, download a free resource, register for a waitlist, begin a checkout process, purchase from us, or otherwise opt in to hear from us, we may send you service messages and, where permitted by law, marketing emails about our products, services, updates, offers and content.

We use MailerLite to manage email subscriptions, lead magnets, forms, automations, broadcasts and email sequences. MailerLite may collect and process information such as your name, email address, subscription status, sign-up source, and engagement data such as opens and clicks.

If you purchase from us through WooCommerce, we may use the information connected with your order to send you transactional emails, delivery emails, customer support messages, and, where permitted by law, relevant follow-up communications.

Payments may be processed through third-party providers such as Stripe and PayPal. We do not generally store your full payment card details ourselves.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us using the details below.

Digital products and downloads

If you purchase or access a digital product, guide, resource or download from us, we may collect and use your personal information to:

process your order;
send access links or download links;
provide customer support;
track delivery or access status;
manage refunds, failed payments or access issues; and
protect our products and services against misuse, unauthorised sharing or fraud.

Where we use third-party tools to host, store or deliver digital content or downloadable files, those providers may also process your personal information on our behalf.

Storage and security

We are committed to ensuring that the personal information we collect is secure. We have put in place suitable physical, electronic and managerial procedures to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the internet. The transmission and exchange of information is carried out at your own risk.

Cookies and similar technologies

We may use cookies, pixels, tags and similar technologies on our online Services from time to time.

These technologies may be used to:

enable website functionality;
remember your preferences;
keep the website secure;
understand how visitors use our website;
measure the effectiveness of our marketing;
personalise content and advertising; and
support retargeting or remarketing campaigns through third-party platforms.

For example, we may use:

Google Analytics to understand website traffic, visitor behaviour, page performance and general website usage;
Meta Pixel to measure the effectiveness of advertising and to help us deliver or optimise ads on platforms such as Facebook and Instagram; and
Pinterest Tag to measure the effectiveness of content and advertising on Pinterest and to help us understand conversions and user actions taken on our website.

Cookies and similar technologies do not necessarily identify you by name, but they may be linked to other information we hold about you.

You can usually block or manage cookies through your browser settings and, where available, our cookie banner or consent tool. However, if you disable some cookies, parts of our website may not function properly.

Where required by law, we will seek your consent before using non-essential cookies or similar technologies.

Affiliate links and partner links

Some pages, emails, blog posts or other content may include affiliate links or referral links. This means we may receive a commission or other benefit if you click on the link or make a purchase through it, at no extra cost to you.

If you interact with affiliate links, third parties may collect information directly from you or through cookies and similar technologies in accordance with their own privacy policies. We are not responsible for the privacy practices of third-party affiliate partners or linked websites, and we encourage you to review their privacy policies before providing personal information.

Links to other websites

Our Services may contain links to other websites, platforms or embedded content. We do not have control over those third-party websites or services and are not responsible for the protection and privacy of any personal information which you provide whilst visiting them. Those websites and services are not governed by this Privacy Policy.

California privacy notice

If you are a California resident and the California Consumer Privacy Act, as amended, applies to us, you may have rights including the right to know about the personal information we collect and how we use and share it, the right to request deletion, the right to request correction, the right to opt out of certain sales or sharing of personal information, and the right not to be discriminated against for exercising your rights.

For the purposes of this notice, we may collect categories of personal information such as identifiers, commercial information, internet or network activity information, approximate geolocation data, and inferences drawn from usage or engagement data, depending on how you interact with us.

To exercise any privacy rights available to you under applicable law, please contact us using the details below.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website. We recommend you check our website regularly to ensure you are aware of our current Privacy Policy.

Contacting us

For any questions, notices, access requests, correction requests or complaints, please contact our Privacy Officer at:

Wander By Frame 9429053580528
Privacy Officer: Katerina Prochazkova
Email: support@katprochazka.com
Business address for privacy enquiries or legal notices: Opawa, Christchurch 8023, New Zealand